AI & Automation Lab

From idea to working MVP in just one day

June 23 — In person in Munich

Secure your spot!

Bring your team to our intensive one-day hackathon and leave with a custom AI automation workflow built specifically for your business challenges. Our expert mentors provide hands-on guidance throughout the entire process, completely free of charge. Limited to just 10 companies ready to accelerate their automation journey.

Event will take place in English.

Why Participate

For CEOs & Decision Makers
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Accelerate digital transformation initiatives without disrupting regular operations
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Convert automation ideas into tangible solutions in just 8 hours
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Maximize ROI on your team's time with expert guided development
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Gain competitive advantage through AI powered workflows tailored to your business
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No technical prerequisites our experts guide your team every step of the way
For Participating Teams
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Work alongside industry experts who combine business knowledge with technical skills
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Learn practical automation skills applicable across your organisation
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Get dedicated time away from daily tasks to focus on innovation
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Receive post event support to fully implement your solution

The Hackathon Experience

Calendar
Monday, 23.06.25
Location
Celonis HQ
Theresienstr. 6, 80333 Munich

Schedule

09:00 - 10:15

Morning:
Discovery & Planning

  • Identify and prioritize high impact automation opportunities
  • Design solution with guidance from our experts
  • Map out implementation strategy using Make's powerful platform
10:15 - 16:00

Midday:
Build & Develop

  • Hands on development with dedicated technical mentors
  • Rapid prototyping and iteration
  • Integration with existing systems and AI capabilities
16:00 - 18:00

Evening:
Finalize & Present

  • Complete your initial working prototype
  • Present your solution to other teams
  • Develop implementation roadmap for further development

What You'll create

Teams can either bring their own AI automation challenges or choose from our suggested opportunities:
Take a look at some of the use cases teams have tackled before.
Data Management and Integration
Data Management and Integration
Managing and integrating event-related data across platforms for accurate tracking and reporting.
Impact:
  • 16 hours saved monthly in attendee data export, imports, and mapping
  • 24 hours saved monthly in survey response handling and reporting preparation
  • 20 hours saved monthly in payment reports, irregularities detection, and reconciliation 
  • 100% accurate data integration, survey records completeness, and financial reporting precision
  • Feedback response time reduced by 50%, enhancing decision-making efficiency monthly
Cross-Platform Posting & Management
Cross Platform Posting & Management
Automating the distribution and management of content across platforms for consistent presence.
Impact:
  • 28 total hours saved from task performance
  • 50% faster social presence across platforms
  • 2x better data accuracy in reporting
  • Zero missed posts or scheduling errors  
  • Real-time insights fueling decisions
Task Backlog Management
Task Backlog Management
Prioritizing, organizing, and tracking pending tasks for efficient workflow and resource management.
Impact:
  • 40.5 total hours saved monthly
  • 80% faster performance reporting
  • 50% faster task allocation and priority updates
  • 2x improved task tracking accuracy
  • 3x reduced manual intervention
Client Workflow Integration
Client Workflow Integration
Automate the integration of CRM systems, project management tools, and communication platforms to streamline client workflows and improve team collaboration.
Impact:
  • 68+ hours saved monthly on data handling, logging, and task updates
  • 50% faster client onboarding process execution
  • 100% accuracy in email logging and duplicate record elimination
  • 60% quicker status update delivery to clients
  • Higher project precision and client satisfaction
Data Extraction and Entry
Data Extraction and Entry
Extracting and entering data from various sources into specified databases or systems.
Impact:
  • 72+ hours saved on data tasks
  • 85% faster data syncing
  • 90% faster survey report creation
  • Improved accuracy in inventory and leads
  • Zero missed lead entries/errors

Our Expert Mentors

Project A
Consultants & Business Strategists
  • Deep understanding of real-world business operations across industries
  • Up-to-date expertise in AI, go-to-market strategy, and automation tool
  • Insight-driven guidance to help your team prioritize what truly matters
Make
Certified Experts
  • Proficient in leveraging Make and related technologies to construct robust and effective solutions
  • Proven expertise in partner management and sales strategies, with a strong emphasis on integration, sales, and comprehensive knowledge of Make
  • Skilled in translating complex technical concepts into clear, actionable strategies for partners and sales teams

Software and Tools we will use

Google WorkspaceHubSpotLinkedInSlackOpenAISalesforce
And more ...

How to Apply

The application process is simple:

1. Apply: Complete the brief application form describing your team and automation interests
2. Confirmation: Our team will review your application and confirm your participation
3. That's it! Once Confirmed, we'll send preparation materials to help your team make the most of the hackathon day.
Note:
We suggest forming a cross-functional team of four to five people, ideally including team members from the relevant business department (e.g. Marketing, Sales, GTM, Operations) and a member of your digital transformation or innovation team. This mix helps ensure both practical relevance and implementation potential.

Any Questions?